Marketing is a good specialization because it is extremely versatile and can lead to a variety of highly paid and in-demand careers, with great job satisfaction and opportunities for continuing education. In any case, marketing is not a dying field and is a great career choice. Even traditional marketing is still used by certain brands. However, modern digital marketing strategies are more popular with most companies today.
You keep asking yourself “is marketing a good career? The statistical answer is yes. The job prospects for a marketing career are very optimistic. But the question of whether a marketing career is for you can only answer it yourself. Do you find the description of what marketing is interesting to you? If so, chances are the answer is yes, a marketing career is for you.
Digital marketing is a big race. This field never existed a few decades ago. In the 1990s, the Internet revolutionized the way we communicate and the way companies approached their customers to sell products and services. Today, and for the foreseeable future, any marketing campaign worth its salt is incomplete without digital marketing.
This is probably the first question to ask yourself when considering pursuing a degree in marketing. A degree in marketing will open many doors in your career, as it is a comprehensive and in-demand job for most companies. The skills and techniques you'll learn while studying marketing can help you later, if you decide to pursue a different type of degree, such as business administration or advertising. When you study marketing, you'll gain knowledge that can help you in any business-related career, because you'll understand the importance of consumer relations, communication and the diverse stakeholders involved.
Although successful marketers come from different backgrounds, there are some personality qualities they tend to have in common; you need to be creative and self-motivated, you need to be able to work well in a team environment, very detail-oriented, a planner but also open at the last minute. changes, you need to be a leader at times and a follower when necessary, you need to know how to keep up with trends, be optimistic, able to understand your consumer, etc. While developing my marketing knowledge, which by the way is mostly self-taught (although I went to business school), I also worked with several start-ups, some of them mine. What most companies don't understand is that the best marketing campaigns take months, if not more than a year, to develop, test, alter and improve before they are launched.
The next step after learning all you can about marketing and completing online certifications is to update your resume. One of the benefits of a marketing career is the variety of paths that can be taken within the industry. The truth is that there is not a specific trait or list of traits that a marketing professional should have, but a kind of combination of them all. They include product marketing, service marketing, people marketing, place marketing, cause marketing, and organization marketing.
Similar to how there are different types of marketing based on exactly what you're promoting, there are different marketing fields depending on how you promote that product or service. Now that you have all the information about the demand for marketing jobs, the different types of marketing jobs and the salaries that come with them, it's time to decide if you think it's right for you. Now you may be wondering how to get a job in digital marketing, especially if you don't have the skills or experience that multiple digital marketing jobs require. Of course, there are hundreds and thousands of blogs in every marketing niche and you, as a novice marketer, cannot agree with these superstars.
Study marketing in the U.S. UU. offers international students many different career opportunities, not limiting it to one type of business or industry. In a nutshell, after 6 months of trying different things like affiliate marketing, Google Adsense, writing blogs and also spending hundreds on different internet marketing products that ended up being a scam, I finally made my first cents.