How can I work in marketing without a degree?

Surround yourself with people from the industry. It is absolutely possible to go into marketing without a degree. Marketing strategies and channels change a lot, so you can catch up on the basics and keep up with your peers if you're hungry enough to learn at work, build good connections, and work hard. If you're starting now and don't have experience, narrow your search down to basic digital marketing jobs.

There are many entry-level jobs you can pursue that don't require a marketing degree or work experience. A combination of left and right brain thinking, an understanding of “marketing rules” and the ability to know when to break them is necessary to develop campaigns that respond to shopper habits and decision making. Points were added if you analyze their digital marketing strategy and find practical strategies that you would employ on day one. Following a good digital marketing course is the fastest way to gain a solid understanding of what digital marketing is and how it works.

Some popular marketing platforms offer free versions of their tools or certifications that you can complete without a paid subscription. The skills we've looked at so far will help you create a portfolio and knowledge base that will qualify you for marketing jobs. I'm not quite sure what the scene is like here, but a quick Google search revealed quite a few small marketing companies. Before applying for your first professional digital marketing job, it's a good idea to test your new knowledge and start working hands-on.

The digital evolution of marketing also means that university curricula often cannot keep up with all the skills you need to succeed and the tools available to marketers. A small opportunity is all you need to help get your foot in the door and land your first digital marketing job. Small business owners looking for digital marketing assistance probably don't understand the technical terms, so they speak their language. A digital marketer wears many hats and has a wide range of skills and this is not something that everyone wants or can do.

One of the first things you'll notice when you start reviewing job and course requirements is that digital marketing has a number of specializations. To become a successful digital marketing professional, you need to be recognized as an expert by others in the industry. One main reason I was hired for my initial digital marketing job was not because of my professional experience, but because I was certified in Google AdWords, Google Analytics, Bing Ads, Hubspot, and Facebook Ads. Since your goal is to get into digital marketing, my recommendation is to start a digital marketing blog and not just any other type of website.