Looking for a job in the marketing industry when you don't have a marketing degree can be daunting, but getting a job without a degree is entirely possible. The industry is changing and a traditional degree may not be necessary for all positions. It is absolutely possible to go into marketing without a degree. Marketing strategies and channels change a lot, so you can catch up on the basics and keep up with your peers if you're hungry enough to learn at work, build good connections, and work hard.
No, you don't need a specific college degree to get a job in digital marketing. However, when you look at job postings for digital marketers, you're likely to find that many require a bachelor's degree or equivalent. But strangely enough, many of those posts won't expect your title to be in the field of digital marketing. I have work to review market research, then update PowerPoint reports, then do paperwork for media purchase, etc.
You can develop these skills and gain first-hand experience in digital marketing certification courses and programs, such as BrainStation's digital marketing bootcamp, which can be completed in 12 weeks. I'm not quite sure what the scene is like here, but a quick Google search revealed quite a few small marketing companies. As you can see in the comparison chart below, you can enter digital marketing as an SEO specialist or social media marketer. Christine Michel Carter is a global marketing expert, best-selling author and strategy consultant for Minority Woman Marketing, LLC.
Many of them are marketing graduates who don't have the confidence or skills to focus on digital, says Scout's Erica Staceys. I was hired to be the marketing director of a tech startup and I learned even more about business strategy. A small opportunity is all you need to help get your foot in the door and land your first digital marketing job. Regardless of where you're doing an internship, Joe Edgley from Amplified Marketing that hands-on experience “is by far the most valuable tool you can bring to the job.
A marketing portfolio showcases your best work and shows potential employers that you're an expert in the digital marketing job you're applying for. Of course, a marketing degree can give a candidate an edge on paper, but when hiring for digital marketing positions, employers tend to focus more on proven skills and experience.
