Search Engine Optimization: Stuff it Somewhere Else

For those of you out there with a web design, whether for personal or business use, search engine optimization is the key to getting your website found. Search engine optimization is basically number one in promotional tools for anything online and by using the correct search engine optimization techniques is the key to success. The reason of using the correct search engine optimization techniques is so important, is that many companies try to manipulate search engines which has led to more stringent rules for how search engine optimization is done and how these search engine index websites. There are many different search engine optimization techniques that, if used, could harm the reputation of your web design so knowing what these bad search engine optimization techniques are will help you to avoid them, because at the end of the day, you could have the best website in the world but if your seo techniques have you blacklisted, then you wont sell many products.

One of the most widely used search engine optimization techniques that may harm the reputation of your website is keyword stuffing. This search engine optimization technique, in the past, was one of the best ways to rank fast in search engines, but search engine have caught on in recent the years.

What is keyword stuffing in search engine optimization?

Keyword stuffing as it relates to search engine optimization is the process of inserting keywords in to a page of a website many times to attempt to trick search engines in to ranking your page for that keyword. There are many different types of keyword stuffing, and each one can hurt your search engine optimization campaign and website.

How is keyword stuffing used in search engine optimization?

Keyword stuffing as a search engine optimization technique is used in many ways throughout a web design. In the past, the most common form of keyword stuffing was done in search engine optimization by making the text blend in to the background of the page. This search engine optimization trick would fool search engines without visitors ever knowing it. This search engine optimization technique has long been demolished since search engines can now recognize this search engine optimization technique and penalize the website its used on.

Another way keyword stuffing is used in search engine optimization is in the meta tags of the web design search engine optimization is being performed on. We all know meta tags are useful for search engine optimization since they give the title and description that the search engines will show. Well, many people will try and insert a specific keyword many times in to the title and description tags in an attempt to be relevant to search engines. The trick with this search engine optimization technique is that, although search engines can find it, but not as easily as the other bad search engine optimization techniques. Because of this many people still use this technique in their search engine optimization efforts. A good rule of search engine optimization when filling in meta tags is to use the keyword no more than once in the title, and twice in the description. There are some exceptions to this rule of search engine optimization, but this is the norm.

There is also one other way that keyword stuffing is used in search engine optimization and it has to do with search engine optimization articles. An article used for search engine optimization, as a rule, must have a keyword repeated a number of times in order for search engines to notice it for that term. This is not bad  for search engine optimization. The problem is many people while doing search engine optimization will over do this search engine optimization technique, leaving their articles unreadable and pointless. This is where you can get penalized for this search engine optimization technique. If search engines believe that the article is spam because to many keywords are in the search engine optimization article, that page will be devalued, along with the rest of the site. Make this something you would want to avoid.

So, now that you know what keyword stuffing is in search engine optimization is and how it can affect your web design. Many times you can get frustrated with search engine optimization and contemplate using such a bad search engine optimization technique but just remember, in the long run you will be penalized and it will not be worth it.