What Is Search Engine Optimization?
Search engine optimization involves the selected use of targeted keywords or key phrases within elements of a web design. Search engine optimization keywords are designed to tell search engines and their users what a particular website is about. A law firm in Boston, for example, might decide to direct its search engine optimization toward words and phrases like “Boston law firms”, “Boston law”, “law firm”, or other similar, relevant ones.
Why Does Search Engine Optimization Matter?
Organic search engine optimization is an effective way to drive internet traffic toward a website. When search engine optimization pays off and search engines recognize a website’s purpose, a site can become ranked for the keywords it has geared its search engine optimization towards. This means the search engine optimization will pay off by helping the search engines direct traffic that is interested in the particular keywords to find the relevant site.
Search engine optimization equates to:
- More traffic—When the right keywords are selected and search engine optimization is properly used, the effort pays off with focused traffic visiting the website in question.
- More business—If search engine optimization efforts are properly targeted, the traffic that arrives on a site will be interested in the products or services found there.
- Good return on investment—If the aforementioned Boston legal firm uses search engine optimization to drive traffic to its site, chances are the prospect won't necessarily cost it all that much. Let's say the search engine optimization campaign costs $2,000 and 50 new cases reach their desks. The law firm will enjoy a considerable return on its investment.
How to Make It Happen:
Search engine optimization (or SEO for short) is a very deliberate process that involves selecting the right keywords and putting them into play. Site owners often do handle their own search engine optimization. If the process is too daunting, a number of very good firms specialize in gaining search engine optimization results. The basic premise is to include rich, useful text on a site that includes the desired keywords. When the text is relevant, it tends to result in beneficial search engine optimization.
Organic search engine optimization is vital for driving traffic and business to a website. Companies that want to succeed need to make sure clients can find them. Search engine optimization benefits both the customer and the company doing the search engine optimization.