Responsive Web Page Design
Since everyone has a smartphone, a tablet or every gadget under the sun, it is important to tailor your web page design to new screen sizes. Using a web page design that is specifically for large screens is difficult to use on phone browsers. For a little while, the prevailing mood in web page design was to have two separate sites, one for the full sized browsers, and another for mobile ones. That is no longer the only option.
While having a web page design for mobile sites and separate web page design for full size sites works quite well, it requires a great deal more work than having only one web page design. It means that the team responsible for the web page design must take the original web page design and replicate it on a smaller scale for mobile. It also means that upkeep is required for two sites rather than only one.
The newer alternative is responsive web page design. Instead of having two websites, you may go back to one, alleviating some of the workload on the stressed out people doing your web page design! Using CSS, they can alter how the columns are sized, and where they are located, based on the width of the screen viewing your web page design. As the screen gets smaller, rather than truncating the view and forcing the user to scroll around the web page design, the columns drop under one another, so the user need only scroll down to reach more content.
Responsive web page design is easier from a usability perspective, since the web page design will have every feature, no matter if it is formatted for mobile or desktop. This obviously runs counter to many web page designs specifically for mobile, which often restrict what can be done with by the user on the mobile web page design. It also makes your overall web page design cohesive, so that your mobile-formatted site will have the same look-and-feel as your desktop web page design. Having a web design that isn't only attractive to your customers, but is flexable and easy to use will give you a leg up on the competition.
This form of web page design is also better from a backend perspective, where content managers only have to deal with one web page design. Maintenance done on the web page design affects all “versions” of the site (since there really is only one version).
Responsive web page design is a simpler, more efficient way to solve the problem of mobile browsing. If you expect some people to use their phones to look at your web site, you should consider implementing it in your web page design.