How We Do It
When you want to create a website, there are two things you have to consider, the web design and the web development. The web design has to do with the look and feel of the website, which is the graphic design of the website. The web development is the building of the source code which gives the website its functionality. When it comes to eCommerce web design, the common factor is the shopping cart functionality. If you have two websites with the same shopping cart functionality, the source code governing the functionality will be the same. The only differing factor will be the web design that is the look and feel that is implemented by the use of Cascading Style Sheets. The Cascading Style Sheets give the web design its unique feel.
If you want to create an eCommerce web design and you already have a fully functioning web design that works great, you do not need to recreate the code from scratch as this will take a lot of work and you would have to debug the code all over again. All you need to do is copy over the code that contains the shopping cart functionality and change the web design to a look and feel that fits the website according to the products that the website will be selling. When it comes to developing a new web design, it is good practice to compare the features that are available on another web design that one desires. Then the base shopping cart functionality can be edited to customize the web design functionality according to the needs of the new web design. The web design can also be decided upon by comparing web designs one likes and also color coordinating from the company logo, if they have one already.