The Dos And Donts Of Search Engine Optimization
Tuesday, February 26th, 2008The reason for search engine optimization is to significantly increase the number of visitors to your site by having your site rank within the first five pages of the search engine for your keyword(s), and keyword phrases. Without good search, engine optimization you will not be able to compete finding yourself buried somewhere but not anywhere, where anyone will know you exist. That’s why these do’s and don’ts for search engine optimization can come in handy.
Links are an important part of your search engine optimization strategy. There are two types of links – reciprocal links and back links. Both are necessary in your search engine optimization but back links are exceptionally powerful when it comes to getting the search engines attention.
Many don’t realize that the titles on the web pages should also be part of their search engine optimization. Each page’s name should include your keyword or keyword phrase. Remember each of your web pages can have individual search engine optimization, which means each page can have their own set of keywords. In fact, when search engine optimization is done right each page should have their own keyword(s).
Speaking of keywords, they are an integral part of your search engine optimization. Your keyword density should be somewhere between 2% and 5% of the total pages content. To calculate the percentage of keywords all you have to do is take the number of keywords and divide it by the number of words on the page. Be careful not to keyword spam in your search engine optimization endeavors because the search engines could punish you.
Your search engine optimization needs to have a meta description tag, which is used by most of the search engines. They pick up the description of your site from this text. Some of the directories can also use this meta tag to pull your site description. All of which is an integral part of your search engine optimization.
There are some things that you need to avoid with search engine optimization or you could find your site penalized, or worse yet banned. Don’t overuse your keywords, which is called keyword spamming and not a quality search engine optimization technique. Don’t search engine optimization for keywords that aren’t relevant to your site and don’t hide keywords by making the text the same color as the background – this is a big no-no. Other search engine optimization that aren’t allowed include fast redirects, cloaking, and bad neighbor links.
Search engine optimization is important to the success of your website when it comes to rankings so pay attention and get the most from it.



