Beginning Search Engine Optimization
What is search engine optimization? If you use web design for your business then you would probably love to be found on the first page of Google's search results. Search engine optimization assists to bring you targeted traffic to your site which, if done correctly; can greatly increase the possibility of achieving your websites goals. Not just that, but it is usually one of the cheapest ways of advertising even if you use a professional. If you use the services of a search engine optimization firm it could cost a few hundred dollars every month. In contrast you could easily spend into the thousands trying to get the same results from regular ads. And search engine optimization for your site will give your website much more exposure.
But there are things you can do yourself in regards to search engine optimization to successfully get your website ranking on page one if you are prepared to put in a little work and learn a little bit about search engine optimization.
Before you even start to work search engine optimization on your site you should think about what keywords you wish to rank for. You have to research the keyword phrases that potential clients or visitors are using in your niche. These keywords will be the focus of your search engine optimization. Try to brainstorm as many as you can. Once you have your initial list you can use services such as Wordtracker, Keyword discovery or Google's own research tools in order to dig a little deeper for your search engine optimization. Services such as these permit you to see if your selected phrases are actually being used and how often. If you find some terms that have a great number of monthly searches then it is a good indication that being ranked highly through search engine optimization for that phrase would equal a high number of site visitors. Now you can see how search engine optimization can really bring in the customers.
But highly searched for terms are usually more difficult to rank well for. This should by no means scare you away from them but just know that more time and effort will be required for search engine optimization. A good strategy is to pick a mix of difficult and easy to optimize terms. Doing so will help to increase your traffic in a small period of time while giving you something to shoot for in the future of your search engine optimization. Whichever keywords you do use, keep working at it and your search engine optimization will be worth it in the end.