2016 Trends in Web Design

As society and technology shifts and changes, web design trends are also constantly changing. This isn't anything new, and has been a factor in web design since the earliest days of the internet. Since then, much has changed, but actually keeping track of how those changes have occurred allows you to maintain a modern web design. It should also be noted that web design evolves so rapidly that trends appear at an alarming rate. One example of this is that large changes in social networking web design are significantly different from changes in e-commerce web design. For brevity, this article will go over the most significant trends in web design this year.


Responsive Web Design

This trend is a result of advancing technology in that it has to do with being able to resize web designs based on screen size and/or platform. It has become a trend due to the massive and widespread use of smartphones and tablets. These devices attempt to view the same websites as traditional computers, so a web design which can work universally across platforms a necessity.

Static Navigation Elements

This trend has been largely popular in the past, but has seen a resurgence in popularity this year. Static navigation elements are web design elements which are always visible to the user. One example is a fixed menu bar, which scrolls with the page. One large factor in the resurgence of this trend is another trend which has come out of the woodwork: large branding images/vector graphics.

Large Vector Images

When vector images are discussed in regards to web design, it concerns a form of branding which has become a massive trend in all forms of web design. A large vector image is, essentially, a depiction of an animal or mascot which is quite large and is present across multiple pages, as well as within advertisements. This trend allows companies and websites to be identified by a simple, friendly image.

Use of Ribbon Banners

Ribbon banners are far from banners found in traditional web design. A ribbon banner is a small ribbon displayed in the top or corner of a web page which displays featured items or images. This trend has reached its level of popularity for several reasons. For one, the ribbons help attract a viewer's attention to a specific section of a web design. Additionally, they can emphasize a message, product, or service, causing a viewer to pay more attention to that item than others in the web design.